On the morning of the 31st of May 2021, NGOConnectSA team visited a Non-profit daycare centre in Ivory Park, Gauteng to get information on their needs and to also educate them about the Internet Space considering the era we are entering into as a nation. When we touched on the issue of social media, the management of the centre expressed that they are not, as an organisation, on any social media platform. They seemed to have a negative outlook on social media due to all the cyberbullying happening, hacking and misinterpretation of stories.

For this reason, we have decided to write a blog on how having a Social Media presence benefits your organisation. We will later issue a blog on cybersecurity. Here are seven pointers on the benefit of social media:

  1. Increase awareness

With Social Media, you are able to reach anyone, anywhere in the world.

  1. Increase website traffic

You can use social media to drive traffic to your website by posting your website content on your social media page and tagging your website link. This drives traffic on your website and makes people familiar with your organisation and cause.

  1. Manage your reputation

You are in charge of what content goes on your social media pages, this means you are also in charge of your public image. You can put up content relevant to your organisation, this will help you manage your reputation and have the audience see your organisation for what it really is.

  1. Monitor conversations that are relevant to your organisation

You are kept up to date with news and relevant information.

  1. Opportunity to Network, form partnerships and get funders

Social Media is also a very good platform for your organisation to meet relevant people. Connections can take you anywhere and social media they are limitless.

  1. Social Media gives you a visual medium to tell your story

You can tell your story on social media and have people live moments with you.

  1. It is all FREE!

All the benefits we mentioned to you are no cost to your organisation.

As NGOConnectSA, we encourage non-profit organisations to educate themselves on the internet space and its offerings. We are entering into the digital era, we need to ensure that no one is left behind and the we are all able to navigate through this era. Understanding technology and the 4th Industrial Revolution is key to a better South Africa!

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