BY: Mpofu Sthandile.
Since 2015, Kellogg has been working towards its ambition of advancing sustainable and equitable access to food and creating #BetterDays for South Africans. Since the launch of Kellogg’s Better Days Programme in 2014, 51 million meals have been donated in South Africa through the company’s school feeding programme.
1 in 5 children in South Africa goes to school hungry and this impacts their ability to learn. This is the reason over 30 500 children who attend schools in Gauteng (7 836 at 10 schools), Eastern Cape (7763 at 15 schools), and Kwazulu Natal (14 936 at 25 schools) get Kellogg’s cereals every school day to give them a better start to their day.
In honour of World Hunger Day, Kellogg affirms its commitment to alleviating school hunger at Duduza Primary School in Brakpan. The company also highlights the importance of school feeding schemes.
Recently, Kellogg conducted a review of the latest research on breakfast programs in multiple countries around the world including in South Africa. This confirms previously identified health, nutrition, and cognitive effects of breakfast programs. The research also indicates that children who benefit from breakfast programmes display fewer “bad behaviors,” benefit from the positive role modeling of “good behaviors,” and attend school more frequently.
School attendance, friendships and behavior improve. In one study, students who attended school breakfast programs over a period developed an improved quality of relationships with their friends and were at a reduced risk of victimization.
“Our company’s vision is a good and just world where people are not just fed but fulfilled, that’s why we work hard to create positive futures for families and those experiencing food insecurity. We do this via the Better Days Programme” said Zandile Mposelwa, Kellogg’s Corporate Affairs Director.
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