BY: Admire Moyo, ITWeb’s News Editor.

Facebook parent Meta is testing Meta Verified, a new subscription bundle that it says includes account verification with impersonation protections and access to increased visibility and support.

In a statement issued yesterday, the social media company said Meta Verified is available for direct purchase on Instagram or Facebook in Australia and New Zealand, starting later this week.

People can purchase a monthly subscription for $11.99 (R216) on the web and $14.99 (R270) on iOS and Android.

According to the company, the feature will be rolled out to other countries in due course.

Fellow social media firm Twitter last month announced Twitter Blue, an opt-in, paid subscription that adds a blue checkmark to the user’s account. Twitter Blue is priced at $11 (R198) per month.

The Elon Musk-led Twitter is also piloting Twitter Verified Organisations, which is a service for business entities on Twitter that adds a gold checkmark to official business accounts. Twitter Verified Organisations starts at $8 (R144) per month.

Meta CEO Mark Zuckerberg says the new subscription bundle on Instagram and Facebook includes a verified badge that authenticates a user’s account with government ID, proactive account protection, access to account support, and increased visibility and reach.


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